Monday, June 1, 2009

Twitter More Important than LinkedIN for Business

Image representing Twitter as depicted in Crun...
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I found this fascinating quote today: I love polling. Sometimes you take it for what it's worth... and sometimes it blows you away. I stumbled across a post by ReadWriteWeb about a polling completed on LinkedIN asking their members What is the most important new platform for brands to master? and the results? Talk about an interesting development? Facebook even beat out the famous business networking site for social media brand development! What is even more interesting is that small business owners made up 76% of the votes (out of a total of 3,600). What does this mean for marketing and social media? Business owners are starting to take notice of the growing trend in the social media world and the ability for businesses to use networks to drive revenue. The influence of the social Internet age is growing exponentially. My question to all the business owners and marketing directors is this... What are you going to do with this information? Is it time to take the dive and joing the Twitter or Facebook community? Is your brand going to be hurt if you do not join the masses?
Kyle Lacy, Twitter More Important than LinkedIN for Business , Jun 2009


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Hospitals are using social media, like Twitter, Facebook, and blogs, for advertising to patients

I found this fascinating quote today:



Traditionally conservative hospitals are opening up on social media platforms. For those who follow this blog, or are on Twitter, you'll probably notice that more and more medical institutions are having a Web 2.0 presence. Facebook groups, Twitter, blogs, or YouTube webcasts, for instance. Indeed, there's even reports of academic centers using Facebook to recruit for difficult to fill clinical trials. A recent article in The NY Times outlines the phenomenon, and they interestingly note that hospitals were dragged kicking and screaming into the social media fray, perhaps by the uber-competitive nature of attracting patients. So, although live-Tweets of medical procedures provide a level of transparency that was previously unheard of, and patients can receive a faster response to their concerns, it's more likely that hospitals are using social media more to gain a marketing edge on their competitors, rather than for the patient's welfare. But since much of American medicine is a business anyways, is that really a surprise? Related Posts: Should hospitals use Twitter to follow patients? Do doctors who use social media prescribe more medications? Surgeons using Twitter during an operation, is live-tweeting medical procedures the future? Twitter and Facebook Five questions Hospitals are using social media, like Twitter, Facebook, and blogs, for advertising to patientsKevin, Hospitals are using social media, like Twitter, Facebook, and blogs, for advertising to patients , May 2009



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